Marketing in Travel and tourism Essay Example | Topics and Well Written Essays - 3000 words

Marketing in hold out and tourism - Essay ExampleEconomic challenges also hot the confederacy given the rate of largeness as realized in the assorted countries, there are also social concomitantors that relating to population and dispersal of age that also determines success of the business. In the contemporary society, technology is a very important bill in business, the company is bound to automate most of their operations to reduce overhead cost of the company incurs. There are also legal challenges that face the company since the company in other countries faces prejudiced laws that give preference to the local companies. There are also environmental challenges that the company faces particularly the fact they operates airline, this includes weather and climate. Travel and Tourism pauperization Various studies have dealt with tourist motivations and market segmentation display that the factors that motivate tourists for leisure travel and tourism can be classified into two types that is the push and tow factors (Mehmet 2011, p.153). ... Having a good analysis of the tourist motivation extends the theoretical and empirical evidence that shows that there is a casual relationship in the push and pull factors that motivate travel and tourism, the satisfaction, and destination loyalty (Yoon and Uysal 2005, pp.45-56). Motivation refers to the psychological, biological, social needs and wants including the internal or external forces that dictate how individuals are pushed by motivation variables to assimilate decisions to travel and how they are pulled by the attributes of a particular destination. The push factors refer to the intangible, intrinsic desires of an individual traveler or the tourist, for example the desire to go for an adventure, rest or relaxation while the pull factors see the attractiveness of a particular destination and the tangible characteristics of the place, such as accommodation and recreational facilities it offers, pagan o r historical attractions. Travel and tourism motivation involves many dimensions as tourists often have more than a single motive for choosing a particular destination, which may be dynamic or limber in nature. Understanding the factors that motivate tourists to visit a particular destination and how it differs from others who choose a different destination is important as it may help those who plan and market tourism and travel products to suffice the relevant marketing strategies. It is also vital as it helps destinations to build strategies for marketing and differentiating its products and services from those that are in competition with it. In analysing the factors for motivation for tourism and travel, it is important that demographical